Mexico’s global airline operator Aeromexico has signed a long-term agreement with travel industry technology provider Sabre for its passenger service system (PSS).

The multi-year agreement will expand Aeromexico’s use of Sabre’s Commercial Platform and global distribution system.

The expansion will provide Aeromexico with better retailing, distribution and fulfillment capabilities.

The selection of Sabre’s technologies is part of the airline’s digital transformation effort. With this agreement, it will be able to support its omnichannel strategies and improve customer satisfaction.

Aeromexico SVP and chief information officer Benjamín Hernández said: “We are pleased to be extending our strategic relationship with Sabre as we strive to deliver an unmatched, personalised experience for our customers through digital transformation, since this has been a top priority for Aeromexico.

“Sabre is a true business partner and through our expanded utilisation of the Sabre Commercial Platform and Sabre’s distribution system, Mexico’s global airline is poised to profitably grow.”

Sabre’s technologies aim to ensure a smooth passenger journey experience between Aeromexico and its partner Delta.

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Aeromexico’s association with Sabre began in 2011 when the carrier installed the SabreSonic passenger services system.

The partnership has also helped Aeromexico streamline its airport, product and in-flight operations.

Sabre travel solutions president Dave Shirk said: “Aeromexico’s investment in Sabre’s market-leading digital technologies is an important part of its transformation.

“Using these technologies, Aeromexico can deliver a personalised retailing experience and generate new revenue streams, all with an eye toward meeting the heightened demands of today’s traveller.”