Travel industry technology provider Sabre has announced the adoption of its Sabre Dynamic Rewards loyalty redemption solution by Vietnam Airlines.

Powered by the Sabre Commercial Platform, the solution aims to offer an improved redemption experience to the airline’s customers who travel frequently.

Vietnam Airlines will be able to focus on ‘customer-centricity’ as part of its business strategy through this solution.

Dynamic Rewards will support several types of redemption, options for partner redemption and service un-flown redemption bookings.

Sabre Travel Solutions, Airlines North Asia regional general manager and vice-president Dasha Kuksenko said: “Sabre is pleased to support Vietnam Airlines as it aims to enhance the experience it provides to its customers.

“Vietnam Airlines is taking a strategic stance on making loyalty management and personalisation a priority. Sabre is proud to support their endeavour with our cutting-edge platform.”

The partnership with Sabre will also expand its existing reward platform, Lotusmiles.

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National flag carrier Vietnam Airlines is a part of the SkyTeam Alliance. It operates 400 flights daily on an average and 97 routes to 22 domestic and 29 international destinations.

In a statement, Sabre said: “As the fastest growing flag carrier in Southeast Asia, adopting this innovation will be instrumental to Vietnam Airlines’ continued success, both in and outside of Vietnam.”