A British Airways aircraft at aircraft. Credit: British Airways.

British Airways has revealed its new £4.5bn investment programme in order to improve the customer flying experience.

To be implemented over a five-year period, the plan will see the addition of 72 new aircraft into the British Airways fleet. The new planes include the Airbus A350, Boeing 787-10 and Airbus’ new engine option (neo) variant of the A320 and 321aircraft.

The plan will enable the airline to invest in new interiors for 128 existing aircraft and At-seat power for customers in all aircraft cabins.

“We want to be the airline of choice for everyone.”

Catering for economy customers on long-haul flights will also be upgraded and fast Wi-Fi connectivity will be launched in all cabins on both short-haul and long-haul routes.

British Airways chief executive Alex Cruz said: “We want to be the airline of choice for everyone. Every customer matters – short-haul or long-haul, economy or premium.

“So we must have an offer that is attractive to everyone.

“As a national flag carrier, we are not granted some special immunity from the way the industry has changed. Incumbency does not grant any privilege. We have no divine right to flourish, and we don’t ask for one.”

In addition, Cruz highlighted an additional £200m investment into the airline’s Club World cabins.

The investment is part of a £400m plan announced last year.

British Airways is also set to revamp its lounges in airports in New York JFK, US; Rome, Italy; and Aberdeen, Scotland, next year.