New Behaviours That Make Aircraft and Helicopter Parts Trading a Success: How To Change Your Culture and Become Digital
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New Behaviours That Make Aircraft and Helicopter Parts Trading a Success: How To Change Your Culture and Become DigitalAerobay
We had a big challenge. Digitalising the Aircraft and helicopter spare parts trading business.
Nowadays who doesn't use e-commerce platforms like Amazon? Personally I am doing almost all my shopping from internet, it is definitely growing trend. To buy or sell; these platforms offer much bigger range of products cheaper and more simplified way. It's all about accessibility.
All kind of different products exist in shops around the world, but its much easier to see and buy them in one place.
So we thought the task will be easy. Wrong. Come on, let's be honest In this business we mostly act like in stone age. We spoil ourselves, like we have so much time, and resources, and refuse to adapt to digitalisation like it is a newborn disease. But luckily more and more people are evolved, and aware the beautiful and meaningful aspects of it.
Whether you accept or not, digitalisation, is a common occurrence in our daily lives and business, and certainly less than a blink of an eye, it will become critical for our businesses and its success. And if we don't take necessary steps, it will be too late when the shift emerges.
The role of digital technology: A question of speed and scale:
The role of digital technology in economy is shifting, from bringing marginal efficiency to an enabler of fundamental innovation and disruption to the business. But of course, not everything happens without consequences.
There are lot of factors preventing people to adopting new technologies. To name some of them; cultural transformation in business environment, pace of changing customer expectations, old-fashioned regulation, fear of misuse of data, and especially having the right skills..
As digital business provider what we need to do? Adaptation and creation of meaningful applications:
At Aerobay we understand that the digital adaptation is a long term objective. So we work hard on what we provide as a new digital process should 'work' and be 'practical'. Many of us will only try a new app once or twice, and if it doesn't work, we will leave it aside. In addition, most of the customers want 'more'.
They want all in one, they want full services in one place; not separate steps for searching, price quotation, purchasing, invoicing, delivery, payment etc. Thus, we need to be as creative as possible, we must reimagine and adapt in a digital way the entire customer journey and experience, including getting the product they need, in flexible channels they want.
Things to consider
While shifting, there are of course things to be careful of:
Data Layers and duplications
We can reduce the overall costs of customers by identifying components and process management layers that can be shared across different platforms and connecting them (i.e. creating APIs to existing M&E software). In addition, authentication, or document scanning and data-extraction systems can be easily reused across.
Make sure the digital trading makes the business safer?
While technology is playing a central role increasing awareness and transparency with big-data analytics being used to make smart decisions, it can also make vulnerable targets of hacking or misuse of these data. Thus, special attention needs to be given providing a secure, and safe system and processes.
Risks in business models and operations:
Reorganising the internal operations?
The adoption of digital technologies with increased transparency and accessibility has also led to new competitive pressures in industries. Customers want better products, more transparency, better prices, and quicker customer services. So to stay competitive, industries need to adapt their model and certainly aftermarket approach.